Can You Match Their Price?
I went to dinner with my wife the other night at Ruth’s Cris.
Steak House. As the waiter was waiting to take our order I
asked if they could price match a with a McDonald’s meal.
Why not? You can order a burger for dinner at both places
and it will fill you up the same right? So why not ask if they
price match?
Before you think I’m nuts, this is not a true story, I would never
ask that question at any restaurant and I don’t think you would
ether. I’m just proving a point.
Why do people go to a restaurants like Ruth’s Cris, stay at
a 5 star resort like the Four Seasons or rent a fancy stretch limo
to go from point A to point B. One reason…A special occasion.
For special occasions consumers choose the best service and
finest quality.
Why don’t we ask The Four Season’s to price match the
Comfort Inn?
Why is flying first class cost more money than flying coach?
The difference is quality and service. There’s no comparison.
Walmart will price match with it’s competitors the exact same
product with the same quantity and brand. Apples to apples.
In this case the cheaper is the better value.
For most brides this may be the first time planning a wedding. It
could also be the first time you’ve ever needed to book a DJ.
Just about any DJ you ask will tell you their most popular question
from a potential bride is “what are your rates?” In most cases looking
for the cheapest price thinking all DJ’s are the same.
If your a DJ that quotes prices up front, you just turned that bride
into a price shopper, while turning your services into a commodity.
Brides don’t really know what else to ask since this is a first for them.
As a wedding professional you should have a better answer for them
instead of just simply quoting a price.
No two weddings are exactly the same.
Since each bride has different needs, tastes, and wants,
each wedding I perform is different. Every DJ is different too.
If all DJ’s were the same and offered the same service, you would
expect all DJ’s to charge the same price. If not you should ask to
price match.
Brides want the finer things when it comes to their wedding and
will spend hours searching a comparing items i.e. wedding gowns,
flowers, and linens. Then meet with several photographers to
view portfolios, and go through different tastings to find the right
caterer, not to mention the time visiting many different wedding
venues to find the perfect location. They do this because they
want to see what their getting first before they buy, and what
will fit to their style and taste.
A wedding DJ should be no different.
A wedding DJ is a personalized service, each DJ will provide a
different level of talent, experience, quality of service to your
event. DJ’s are not commodities, and they are all very are different
from one another.For these reasons you will see a huge disparity
in pricing.
When searching for wedding entertainment keep in mind the price
you pay will be equivalent to the quality of service you receive.
If you pay above average for a wedding DJ you should expect
great party.
Don’t expect a top tier experienced full time professional to price
match with part-time amateur, and don’t expect that amateur
to give you great quality service.
Not only is a wedding a special occasion but one of the biggest days
of your life. If you want the best for that one special day expect to
pay more. Figure out what your top priorities are and budget more
for them if you want better quality and service.
The general rule is… You get what you pay for.
In this case the cheapest DJ is not the better value.
Mark Sanchez
